Overview of Fashion Styling

Fashion Stylists create visual images, such as photographs used in magazine articles or videos used in the music industry. Working from a design brief, stylists work with teams of people such as photographers, designers, lighting technicians and set builders.

The work involves planning creative solutions to the design brief, selecting the most suitable accessories to complement garments and arranging these appropriately.

Companies who employ stylists include magazines, newspapers, retail organizations, advertising agencies and music production companies. Some stylists are self-employed.

Stylists may progress from editorial assistant work on fashion magazines where there is constant contact with PR companies, manufacturers and retailers.


There is an art to putting together the right outfit for the right occasion. The best clothes do more than cover. They express the wearer's personality and style. They make good first impressions and boost self-confidence. Good fashion stylists know how to bring out the best in the people they dress and the clothes they choose.

From working with celebrity clients to styling models for photo shoots, there are many different arenas in which fashion stylists can use their talents. Stylists' work is evident in music videos, advertisements, TV shows and movies. They may also work with designers or public relations experts. A fashion stylist career can provide exciting opportunities to bring style to a variety of interesting people.